Crossy road gif12/26/2023 ![]() The campaign resulted in 8.7 million views for the long version of the video on Miniminter's channel and 1.6 million views for the short version. The video was hosted on Miniminter’s YouTube channel, with edits running as TrueView ads. ![]() ![]() Using an elaborate life-sized set to recreate the game in human scale, the film depicted the two stars dressed as characters from the game hopping out of the way of traffic as they competed against each other – all while being cheered on by real fans!īy collaborating with the game’s publishers, Yodo1, KitKat was able to feature multiplayer functionality in the film, which had just launched in the app. The idea was to turn the traffic-dodging mobile game Crossy Road into a three-minute video featuring top YouTubers Miniminter (Simon Minter, 4 million subscribers) and TBJZL (Tobi Brown, 2 million subscribers). Ran TrueView ads to promote full-length video.Ĝreated video of two top YouTubers playing out characters from mobile game Crossy Road.Nestle brand wanted to engage gaming community.Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language. KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks.
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